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Collaborative Destination Marketing: Understanding the Dynamic Process

Journal of travel research, 2008-11, Vol.47 (2), p.151-166 [Peer Reviewed Journal]

Copyright SAGE PUBLICATIONS, INC. Nov 2008 ;ISSN: 0047-2875 ;EISSN: 1552-6763 ;DOI: 10.1177/0047287508321194

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  • Title:
    Collaborative Destination Marketing: Understanding the Dynamic Process
  • Author: Wang, Youcheng
  • Subjects: Collaboration ; Marketing ; Studies ; Tourism
  • Is Part Of: Journal of travel research, 2008-11, Vol.47 (2), p.151-166
  • Description: Collaborative initiatives are voluntary arrangements between tourism organizations involved in managing and promoting destinations. In the tourism domain, although collaboration issues have been studied from various perspectives, relatively little research has been conducted on the process of collaborative marketing at the destination level. This study attempts to examine the process of collaboration formation in the context of a destination within the domain of theories of interorganizational relations. The study chooses a destination as a case of investigation with a focus on marketing activities between and among the local tourism industry facilitated by the local destination marketing organization. Implications are discussed from both theoretical and practical perspectives.
  • Publisher: Los Angeles, CA: SAGE Publications
  • Language: English
  • Identifier: ISSN: 0047-2875
    EISSN: 1552-6763
    DOI: 10.1177/0047287508321194
  • Source: Alma/SFX Local Collection
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