Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?
Foods, 2019-08, Vol.8 (9), p.369 [Peer Reviewed Journal]2019 by the authors. 2019 ;ISSN: 2304-8158 ;EISSN: 2304-8158 ;DOI: 10.3390/foods8090369 ;PMID: 31461849
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