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Is It All about the Price? An Analysis of the Purchase Intention for Organic Food in a Discount Setting by Means of Structural Equation Modeling

Foods, 2020-04, Vol.9 (4), p.458 [Peer Reviewed Journal]

2020. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2020 by the authors. 2020 ;ISSN: 2304-8158 ;EISSN: 2304-8158 ;DOI: 10.3390/foods9040458 ;PMID: 32276419

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  • Title:
    Is It All about the Price? An Analysis of the Purchase Intention for Organic Food in a Discount Setting by Means of Structural Equation Modeling
  • Author: Katt, Felix ; Meixner, Oliver
  • Subjects: Business models ; Consciousness ; Consumer surveys ; Consumers ; Decision making ; discount supermarket ; Environmental impact ; Environmental perception ; Food ; grocery retailing ; House brands ; Impact analysis ; Multivariate statistical analysis ; Natural & organic foods ; organic food ; Prices ; purchase intention ; Retail stores ; Shopping ; structural equation model (SEM) ; Studies ; Success ; Supermarkets
  • Is Part Of: Foods, 2020-04, Vol.9 (4), p.458
  • Description: In recent years, discount grocery retailers have expanded their global reach and added to their traditional no-frills offerings to also cater to hedonic consumer needs. In addition to a larger product assortment and a more pleasant shopping experience, they now sell organic food, which commands a price premium compared to non-organic alternatives. To understand organic food in a discount setting, this study sets out to examine the factors that influence discount grocery shoppers' purchase intention for organic food. To study this relationship, this paper tests several factors in a structural equation model, finding a positive relationship between hedonic shopping values, environmental concern, as well as health consciousness and the purchase intention for organic food. In our model, based on a US consumer survey ( = 394), price consciousness exhibited a direct and negative relationship with the purchase intention for organic food. Furthermore, this study found that that the impact of environmental concern, health consciousness, and hedonic shopping value is greater on the purchase intention of organic food than that of price consciousness, even in this discount setting. This study concludes by discussing these results and attempting to outline potential areas for future research, as well as managerial implications.
  • Publisher: Switzerland: MDPI AG
  • Language: English
  • Identifier: ISSN: 2304-8158
    EISSN: 2304-8158
    DOI: 10.3390/foods9040458
    PMID: 32276419
  • Source: DOAJ Directory of Open Access Journals
    PubMed Central
    ROAD: Directory of Open Access Scholarly Resources
    ProQuest Central
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