Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges
Management & marketing (Bucharest, Romania), 2023-12, Vol.18 (1), p.474-495 [Peer Reviewed Journal]ISSN: 2069-8887 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2023-0026
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