The role of technology in an omnichannel physical store: Assessing the moderating effect of gender

Spanish journal of marketing-ESIC, 2018-06, Vol.22 (1), p.63-82 [Peer Reviewed Journal]

Ana Mosquera, Cristina Olarte-Pascual, Emma Juaneda Ayensa and Yolanda Sierra Murillo. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2444-9709 ;ISSN: 2444-9695 ;EISSN: 2444-9709 ;DOI: 10.1108/SJME-03-2018-008

Full text available