SELF-ENDORSING VERSUS OTHER-ENDORSING IN VIRTUAL ENVIRONMENTS: The Effect on Brand Attitude and Purchase Intention
Journal of advertising, 2011-06, Vol.40 (2), p.93-106 [Peer Reviewed Journal]Copyright © 2011 American Academy of Advertising ;COPYRIGHT 2011 Taylor & Francis Group LLC ;Copyright M. E. Sharpe Inc. Summer 2011 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.2753/JOA0091-3367400207 ;CODEN: JOADD7
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